The new packaging for Faburiq is here! Seigaiha 青海波 literally means "blue wave of the sea". The double circle patterns resembling ocean waves around the label is not only found on fabrics but on packaging and pottery. This pattern has been used as a clothing motif in Japan for more than a thousand years and also used on ancient Chinese maps to illustrate seawater. The pattern originated from Middle Eastern culture and was introduced to Japan through China around the 11th century.
Just as blue ocean waves are the movement and the current of changing tides, such is life itself, always in motion and a journey. For me, the blue color conveys a sense of calmness and tranquility while the waves represents motion. An ideal combination whilst not always easy to accomplish, but is perfect as packaging for something truly special.
Author: Aruña Quiroga